I’ve led an e-commerce brand as General Manager.

I’ve also built an e-commerce business from the ground up.

Over the past 17 years, I’ve worked across e-commerce, digital marketing and business operations — from launching new platforms and growing brands to reshaping teams and helping businesses build their online channels.

Along the way, I’ve learnt that good ideas rarely start from scratch. More often, they come from combining what you already do well with a different perspective, technology or area of expertise. That’s where CROSSING IDEAS began.

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Nicole Su

What isCROSSING IDEAS?

Good things often happen where two different things meet.

Good things often happen where two different things meet.

Good ideas rarely start from scratch. More often, they come from something you already have — a product, expertise, a team or simply an idea — meeting a different perspective, technology or area of expertise.

That’s the thinking behind CROSSING IDEAS.

Start with what you already have. Bring in something different. Find a CROSSING POINT worth exploring, then see what it can become.

PRODUCT × E-COMMERCE

Have a product? Build the business around it.

EXPERTISE × DIGITAL

Have expertise? Find a way to take it online.

BUSINESS × AI

Have a team? Put AI to useful work.

IDEA × THE RIGHT PEOPLE

Have an idea? Find the right people to build it.

The right people

You don’t need to do everything yourself.

You do need to know who to bring in.

CROSSING IDEAS works with specialists across different fields, bringing in the right people and capabilities based on what the business actually needs.

Experience

Brands and organisations I have worked with.

  1. General Manager

    STUDIO DOE

    Brand × Scale × Organisation

    Led overall business operations, e-commerce growth and organisational adjustment for a recognised fashion brand.

  2. Special Assistant to the Chairman

    Wiedu｜Wistron Group

    Process × AI

    Help enterprises bring AI into their actual processes and operations.

  3. Associate Director, E-Commerce

    PRESCO｜Uni-President Group

    Enterprise × 0-to-1 Platform

    Built a fresh-food e-commerce business and operating system from zero.

  4. Account Manager

    Taobao Taiwan

    Cross-border Platform × Taiwan Market

    Supported Taiwan localisation operations and merchant acquisition for a cross-border marketplace.

  5. My early career began at Yahoo! Taiwan and PayEasy, where I worked across e-commerce, lifestyle services and travel, building the cross-industry perspective that still shapes my work today.

Want to talk through where your growth is stuck?

From traffic, service and orders to repeat purchase and succession — we can start with the one process you should fix first.

Book a strategy call